At a Glance

Industry:

Automotive / Manufacturing

Project:

Brand identity and tone of voice awareness

Tools:

Articulate Rise & Mighty Plugin

Bespoke Digital Learning
Instructional Design
Behavioural Change

The Challenge

Norton Motorcycles was preparing to unveil a refreshed brand and a new line of motorcycles at EICMA, the Milan Motorcycle Show.

That meant creating a complete brand training experience from scratch, with no structured content, on a tight deadline. The team wanted every employee to understand, feel, and apply the new brand across every touchpoint.

The challenge: translating years of brand development work into an engaging, modern digital experience that worked for a diverse global audience.

Oh, and we had 2 weeks to do it.

Mobile phone with an images of a norton motorcylcle

Our Approach

Our goal was to go beyond “reading the rules.” We designed a mobile responsive course that helped employees see, feel, and use the brand in real-world contexts, from internal comms to speaking at product launches. We decided on a bespoke Articulate Rise design with enhanced with custom animations and interactive moments. The course delivered a rich walkthrough of Norton’s story, brand DNA, audience focus, and tone of voice, whilst meeting the strict timeline.

Every movement, graphic, and transition was crafted to feel premium and aligned with the new design direction, giving the learning a visual standard that matched the ambition of the brand relaunch.

Key Features

1 / 3

Scalable Delivery

Developed entirely in Rise with the Mighty plugin for enhanced interactivity, future-proofed for to reuse across markets.

2 / 3

Re-useable Branded Theme

Crafted a unique Rise theme for consistency. Every visual, from colour palette to motion, aligned with Norton’s updated identity.

3 / 3

Engaging Interactions

Sorting, scenario, and reflection activities that reinforce understanding and practical use in context to real situations.

The Result

We delivered the course to the Norton Learning and Development team on time, as promised. The rapid authoring of Articulate Rise, combined with the customisation with the Mighty plugin, allowed E-DEN to deliver a premium learning experience in a short time.

The brand training launched in sync with Norton’s reveal at EICMA and quickly became a core part of their internal brand rollout. The course gave teams a clear, practical understanding of the new identity, not just what it looked like, but how to apply it confidently in day-to-day decisions, communications, and customer interactions.

The project also created a repeatable digital framework that Norton can now reuse for future product launches, onboarding, and brand updates. This means reducing long-term training costs and supporting consistent global messaging.

From an L&D perspective, the module set a new benchmark for how the business delivers digital learning: fast, high-quality, and aligned with strategic priorities. This combination of brand alignment, visual quality, and rapid delivery is now referenced internally as an example of effective digital transformation at pace.

Turning Brand Guidelines Into Brand Behaviour